Evaluation Four

Evaluation Four - Text Format:

Who is the target audience for your magazine?

The target audience I have chosen for my magazine are teenagers and young adults between the ages of 16-30 as they will most likely have a wide interest in music and find top ten singles, news about their favourite artists and reading about new music artists very entertaining. Additionally they will also have a lot more time to read magazines as they may not be as busy as maybe older adults will be.

Moreover the ideal reader of my music magazine would be males and females as R&B music is targeted at both genders. They would most likely be living in a very busy town where they enjoy being around people and talking about music most of the time. In their spare time they would watch music channels such as MTV, VIVA, 4 Music, Smash hits etc. Their Sundays would consist of them reading my magazine and finding new things out about the music industry and their favourite artist. Furthermore the reason why I have picked this target audience is because it begins from a young age where teenagers start to get into music a lot more and they start owning their own money and working so they would be able to pay for the magazine, so therefore the magazine will be affordable. By the teenagers having a passion for music it would also encourage them to buy the magazine as they would be interested on all the upcoming news.

Anyone younger than the age of 16 would not have a strong passion for a specific music genre as most likely they don’t know most of the existing ones so therefore they are still trying to learn about the different types of music there is. I think men and women’s interest in a magazine can change depending on who the music artist is however I believe my magazine will have articles and gossip that will appeal to both genders. This is also the age where the young adults are maturing and start to become more independent.

The social class my magazine will mostly be aimed at is B, C1, C2 as the magazine will be written in simple English therefore the language will not be very complex to understand for the lower social category however they would also be more likely to buy the magazine and spend their money on it. Additionally they will have more time to read magazines as someone who is in the social category A would be top level management which suggests they will not have time to spend reading magazines and it is very likely that they will not have a wide interest in music magazines.

Demographically the target audience I have set for my magazine will be living in busy places such as Camden Town, either having a job or being in full time education, and in some occasions both. This signifies that the uses and gratifications theory will be escapism as the reader would want to find out new things and explore different worlds to what they are living now.The ideal target audience I have set for my magazine would most likely shop at Topshop, River Island, and Urban Outfitters. The reason for this is because they include a lot of clothing ranges including clothes that R&B artists wear. The females would really be into the jewellery as R&B female artists wear a lot of jewellery to make themselves look glamorous.

Moreover I believe other consumption habits that my target audience would have is buying music albums, posters and gig lists. They would also be interested in tour dates and one of the most important things they are very likely to buy is tickets to see their favourite artist perform live.